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PROJECT TITLE:

CLIENT:

P.Y.O

Research
Strategic Planning
Concept Design
Interior Design
Space Planning
Technical Design

WHAT WE DID:

PYO came to ROOTED with the ambition to create a retail environment that felt as considered and distinctive as the brand itself, while reflecting its focus on sustainability and responsible design.

The challenge was to translate the PYO brand into a physical space that was commercially viable, engaging for customers and practical to deliver — all within a tight programme and with the requirements of a shopping-centre environment to consider.

The space needed to work hard: creating a strong visual identity, supporting the customer journey and product experience, while ensuring the design could move efficiently from concept through to construction.

We developed the space from the ground up, bringing together brand, interior design, graphics, materials and customer experience into one cohesive concept.

Working closely with the PYO team, we created a design language that felt bold, contemporary and recognisably PYO, while keeping sustainability at the heart of the decision-making process. Materials, finishes and detailing were considered not only for their visual impact, but also for their practicality, longevity and potential to minimise waste.

ROOTED took the project through a focused design process, developing the initial concept into a fully considered scheme ready for delivery. We worked across the interior, customer-facing elements, graphics and key details to ensure every part of the environment felt connected to the wider PYO brand.

The result was a retail environment that balanced brand impact, customer experience and responsible design — creating a space that felt distinctive without compromising on how it needed to work in the real world.